The new president of SCEE, Andrew House, isn’t wasting any time taking over the reins from David Reeves. Only beening in his new office for only a little over a month, House is already making daring statements, telling Edge-Online that he believes Wii owners will eventually ‘upgrade’ to PS3.

Sony and Microsoft unveil new motion-based controls at this year’s E3, revealing a new controller that works with the PS Eye and Project Natal, respectively. Nintendo has been doing it since late 2006, but this year, both Sony and Microsoft have hopped on the motion controller bandwagon.

Ubisoft Montreal producer Alexandre Parizeau told the gaming Blog Joystiq that gamers should not fear Splinter Cell: Conviction’s new ‘Mark and Execute’ feature. Since first showing off the feature during Microsoft’s Pre-E3 media briefing, Parizeau says some gamers fear the game will become too easy.

Forza Motorsport 3 game director Dan Greenwalt is extremely proud of his game. Dan Greenwalt believes that Forza 3 has surpassed all of the competition, most notably Gran Turismo franchise. When asked how Forza is positioned against other racing franchise like Need for Speed and the legendary Gran Turismo, Greenwalt had some not very nice words for those franchise.

Electronic Arts has admitted that the Dante’s Inferno protest during E3 was staged by a guerrilla marketing agency. The publisher confirmed to the AP that the firm hired 20 people to hold signs like “Just say Infer-NO” and “Trade in your PlayStation for a PrayStation.”

According to Assassin’s Creed II creative director, Patrice Désilets. In addition to saying “Holy crap,” you should also prepare yourself to exclaim, “But what happens next?!” Désilets noted that his first Ubisoft sequel will answer plenty of questions, but not all of them. The game will leave some questions unanswer and will create some new ones.

Konami today announced a new Castlevania game. Castlevania: Lords of Shadow is an open world game and it’s coming to the PLAYSTATION 3 and Xbox 360 in 2010. Screenshots and trailer after the break.

Speaking with VG247 at E3 this week, Infinity Ward’s Mark Rubin said that Modern Warfare 2 leaves the Xbox 360 winded and gasping for breath. At this point, he noted, it’s all about finding little tricks to squeeze more power out of the aging machine. The game looks absolutely amazing and you can tell that this game requiere a-lot of horses under the hood to run.

Here you have it guys, Microsoft E3 HALO: ODST trailer, the game will be release this September and will include the beta for HALO: Reach. Trailer after the Break

Microsoft announced that Facebook would be coming to the Xbox 360. The company demoed the application on stage, with a few of the notable features being the ability to see your Xbox Live friend’s Facebook pages, as well as the ability to capture and upload screenshots from games to Facebook.